Selling the risks to land the perfect candidate

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For various reasons, our client took a strategic decision to move from being an owner of hotels to becoming a management brand.  As part of this decision, it sought serious growth.

Our client’s brief to us was simple.  They needed to attract somebody who was almost too big for the role, but could see the opportunity to grow the business.  So they needed us to target people who were currently in a higher-level role, being well rewarded, and who were getting results.  We were looking for a person who could see the size of the opportunity.

For us, this was really about numbers.  We had detailed conversations with over 140 people who met this brief.  And we eventually found the ruby in the sand …